We’re a narrative and strategy collaborative helping visionary leaders and organizations transform systems to work for all.
We help create the conditions for curiosity, connection, and freedom to emerge, taking on limiting beliefs: the stories and structures that shape our understanding of what is possible.
We are all being challenged by limits.
But what defines those limits? What do we think is possible? And most importantly: Are we willing to change based on what we learn? If you seek support in finding your voice — expressing all you hold in your heart and your head — we can help.
We help you clarify and breathe life into your values, define your tone, and shape how people feel and experience your brand as you move in the world.
Values-based narrative + brand strategy (personal + organizational)
Vision identification + refinement
Brand audit + landscape review
Communications + campaign strategy
Messaging + content
Qualitative + quantitative research
Team + process design
Creative assets (videos, decks, social media graphics, and more)
Collaboration management
What can Do Good Better do for you?
— Select Collaborations —
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Just Economy Institute
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Girl Child Long Walk
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Global Zero
The Do Good Better team is fluid and adaptive, tapping into a diverse pool of creative thinkers and doers based on the goals of each collaboration. At the core are Amy and Guinevere, who bring their expertise and networks to help visionary changemakers unlock new possibilities — and do good, better.
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Amy is a strategist, storyteller, and conspirator for progress on a range of issues — from disability rights and nuclear disarmament, to racial and economic justice. She works with others to connect dots across movements and to activate individuals in service of complex systems change. Prior to founding Do Good Better, Amy led the DC office of Free Range Studios and was instrumental to the branding methodology outlined in the groundbreaking book, Winning the Story Wars.
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Guinevere is an organizer, agitator, and passionate believer in elevating the values-based stories that enable communities to be seen and heard. Before joining Do Good Better, Guinevere worked in many capacities across different mission-driven efforts, from co-founding and resourcing a community-scale school gardening program, to leading strategic partnerships at a national organization focused on alternatives to consumerism. She’s worked in philanthropy, run her own business, written for publication, and been a featured guest on local, regional, and national public radio broadcasts. She supports smooth and successful collaborations at Do Good Better, and loves helping clients create meaningful, values-based communications and bring forth the full potential of their teams. Her heart lies with community-based advocacy, especially active mobility, public education, affordable housing, and immigrant rights. She lives in Charlottesville, VA, with her family.
